Site Marketing

SEO review

It is very important than when a search engine crawls your domain it finds your site structured and coded correctly. We will perform a full review of your sites coding structure, use of tags etc., and detail changes that you can make to your site for maximum search engine recognition. Implementing these changes will help improve your sites' visibilty in all the major search engines.

If your site is designed by us, all of these factors will have been taken care when your site was being designed.

SEO Copywriting

Methods of obtaining good Search Engine placement are changing. Not too long ago, all you needed to do was make sure that your site was coded correctly, and that you had a lot of inbound links pointing to your site, and you would be guaranteed good results.

It is no longer that simple. With the ever changing face of Search Marketing, and in an effort to deliver the most relevant and accurate results search engines such as Google now pay strong attention to the copy that is present on your site to help determine the subject matter of your site. It is vital, therefore, that all text on your site is both reader and search engine friendly. Effective use of keywords and keyphrases throughout your text can have a hugely beneficial effect on your search engine rankings. We can provide you with the kind of text that you need.

Every job we do is original and written to order. We do not cut and paste from other sources, as this will get your site tagged as duplicate content. These days, content is king, and having effective and optimised copy on your website is crucial.

Search Engine Submission

While it is true that eventually the search engines will find your site, submitting your site to all the relevant search engines will just speed up the process. We can submit your site to over 200 search engines, including Google, Yahoo, Msn, Altavista, and a lot of the minor engines which act as feeders.

Directory Submissions

One way inbound links are the holy grail of internet marketing. Submitting your site to quality web directories are the best way to do this. We use a list of 1000 directories that have a good Google pagerank, and we also submit to all the major players such as DMOZ, Google directory etc. As these inbound links are found by the search engines they count as a "vote" for your site, and you will see your site climb the rankings.

Link Partners

We analyse your site and its' content. We then source a list of potential sites that are seen as related to yours by the search engines. We will then provide you with a list of these sites so that you can contact them and ask for a link exchange. When you exchange links with these sites, search engines will see these links and decide that your site is an authority site on its' subject matter.

Article Submission

Writing good keyword targeted articles related to your industry, and submitting them to article directoies are another excellent way of increasing your sites' exposure. We can write these articles for you, and submit them to a list of 600 quality article sites that we use. We also submit your articles in the form of a press release to some of the major press release sites such as Newswire, Indymedia, and PRGB. If these articles are reprinted elsewhere they will contain a source box which will have a link back to your site, increasing your link popularity, and also visitors to your site.

Blogging

Blogging is an internet phenomenon. Basically, a blog is an online diary. Used correctly, and updated frequently, your blog can be an excellent tool in promoting your business, especially if you sell online.

We are more than happy to set up your blog for you, and show you how to use it. We can also show you how to benefit from other social networking sites such as Myspace.

Google PPC

Pay per click (PPC) advertising on the major search engines should be a major part of your online marketing mix. We can help you design and implement your advertising campaigns on Google and Yahoo, to ensure that you get maximum exposure and return on investment for your budget. We can also monitor your campaigns on a daily basis to ensure that you are getting the most from your marketing campaign.

Google Analytics

Google analytics is an excellent, free tool for monitoring your site traffic. With this tool you can see where your visitors come from, what they do on your site, and how long they spend browsing your site. We can set up your campaign, and train you in how to understand the data that you are presented with. Using this tool correctly can aid you in tweaking your online marketing for optimum results.